2024 Ram Rampage: New Small Pickup Revealed
Recent reports and product reveals indicate that Ram is entering the small pickup truck market with the Ram Rampage, initially launched in South America and potentially making its way to the United States. The 2024 Ram Rampage is expected to be a direct competitor to the Ford Maverick and, like the Maverick, feature styling cues borrowed from Ram’s body-on-frame truck lineup while adopting a unibody construction. It is likely to share the same platform as the Jeep Compass, Alfa Romeo Tonale, and Dodge Hornet. Learn more about the new Ram small pickup now at Ray Jeep Dodge Ram!
Engine Options and Possibilities for the American Market
In its South American debut, the 2024 Ram Rampage showcased a 2.0-liter Hurricane I4 gas engine, generating 272 horsepower and 295 lb-ft of torque. This engine, also used in the Dodge Hornet, is a strong candidate for the American version. While the South American market offers a diesel option, it is less likely to be available in the United States. Instead, there is a higher probability of seeing the 1.3-liter plug-in hybrid engine used in the Hornet and Tonale, providing a more efficient alternative.
Potential Trims for the Ram Rampage
Although Ram has not confirmed the trim lineup for the Rampage, the South American market introduced three trims: the off-road Rebel trim, the flashier Laramie trim, and the R/T Sport model. It is reasonable to expect all three trims to make their way to the American market, offering customers a range of options to choose from.
Possibility of the Rampage Coming to America
While Ram has not officially confirmed the arrival of the new Dodge Ram small pickup in the United States, sources suggest that it will be making its debut at Ram dealers near me later in 2023. The initial production of the Rampage will be in South America, but if it comes to the American market, Ram may consider shifting production to Mexico. Considering the popularity of the Ford Maverick, it would be surprising if Ram decided not to introduce the Rampage to the American market.
Naming and Pricing Considerations
The Ram Rampage is a likely name for the new small truck, given Ram’s history of alliterative naming and the relevant heritage associated with the name. The previous Dodge Rampage was a small, unibody pickup from the 1980s, and the name was also used for a concept in 2006. As for pricing, while the South American version starts at over $50,000, this figure is largely influenced by Brazilian taxes. The American version is expected to have a higher starting price than the Ford Maverick’s $22,595, but it will likely be more competitively priced.
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