Dodge is Awarded Best Car Styling Brand Image Award
Already one of the most awarded auto manufacturers, Dodge was just awarded the Best Styling Brand Image Award from Kelley Blue Book. KBB took notice of Dodge’s performance-inspired, high-impact heritage design cues with this Dodge 2022 award. And it’s the fourth consecutive honor for the Dodge brand! Check out why Dodge was recognized with the Dodge Best Styling Brand Image Award at Ray CDJR now!
What are the Kelley Blue Book Brand Image Awards?
The 2022 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study. Kelley Blue Book’s Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers annually on KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity among new-car shoppers.
Specifically, the 2022 Brand Image Awards categories were determined among luxury, non-luxury, and truck shoppers and are based on annual new-car buyer perception data. Dodge won the Best Styling Award for its performance-inspired, high-impact heritage design.
Kelley Blue Book Honors Dodge
Vanessa Ton, senior industry intelligence manager for Kelley Blue Book, commented on what the Awards mean: “Kelley Blue Book Brand Image Award winners lead the pack when it comes to capturing new-car shoppers’ attention. As more automotive brands and new models arrive on the scene each year, the increasingly crowded marketplace provides fresh challenges for product designers and planners and marketers alike. The battle for market share starts with perception and consideration among shoppers, so these winners epitomize which brands are most successful in making a positive impact on their target audience for 2022.”
Why Dodge Stood Out Among Its Competitors
Dodge brand vehicles feature styling that expresses the legendary Dodge performance attitude straight from the factory. With the Dodge pure performance image, Dodge vehicles have no problem in the capturing attention department. That’s why the Dodge Challenger had the top spot in muscle car total sales in the U.S. in 2021, giving the brand its first-ever crown in the segment.
Additionally, Dodge continues to deliver recognizable, high-impact performance models and appearance packages. The new 2022 Dodge Challenger and Charger SRT Jailbreak models unleash full access to the entire palette of Dodge personalization options and empower customers to create their own customized performance vehicle. Meanwhile, the HEMI Orange and SRT Black appearance packages for select Challenger and Charger models provide additional customization options. Find a Dodge Dealership Near Me to test drive all of these models!
Visit Ray CDJR!
Looking for a Dodge dealer near me? A premier Fox Lake car dealership, Ray Chrysler Dodge Jeep Ram offers a wide selection of cars to help make the buying process easier and as quick as possible. Some say that we, here at Ray Chrysler Dodge Jeep Ram Fox Lake, have the largest selection of new and used cars for sale near me. Our staff is waiting to help put you in the vehicle of your dreams! Visit us to see why Dodge won the Best Styling Brand Image Award from Kelley Blue Book for yourself today!
